Within the Consumer & Product Propositions team, the Product Marketing Manager will be responsible for proposition development and go-to-market strategy for one of our product categories. You will partner with various teams including product, impact innovation, brand, marketing, and sales to develop the best product market fit possible. The Product Marketing Manager will be responsible for understanding market trends, customer needs, and competitive landscapes to effectively position and promote products.

• Experience in consumer electronics, audio products or smartphones is a must.
• Experience level: 7+ years in product marketing and related roles, ideally also experience working for an international brand.
• Excellent written and verbal communication skills in English, with the ability to present information clearly and persuasively. Bonus point for German, French or Dutch as a second language. 
• Bachelor’s degree or equivalent.

Key Responsibilities

• Conducting and coordinating quantitative and qualitative marketing research, including evaluating the competitive landscape to understand customer needs and develop winning product propositions, roadmaps and pricing strategies.

• Identify the target audiences and translate into buying personas.

• Representing the voice of the consumer throughout the product development process to safeguard the best product market fit.

• Defining strong positioning & USPs around current and upcoming products in collaboration with Marketing & Product management.

• Planning and execution of go-to-market strategies for new products and enhancements.

• Leading cross-functional and collaborative launch programs to ensure successful product rollouts.

• Distilling key functionality and features of the product into compelling marketing assets and consumer communication

• Growing product adoption and cross and upsell post-launch, together with the marketing team, by monitoring results and making recommendations for future enhancements to unlock new user growth.

• Supporting sales with focused training and product specifics (e.g., impact/sustainability USPs, technical USPs, FAQs, and objection handling), but also at trade shows, customer visits, and training sessions.

• Analyzing market data and customer feedback to identify opportunities for product improvement and differentiation.

• Translate consumer and market research into actionable insights to guide product roadmap decisions, ensuring alignment with customer needs and market trends.

• Influence product design (briefing) based on consumer and market insights.

Key Objectives

• Develop new propositions based on consumer and market insights.

• Define and communicate the value proposition of products to target audiences.

• Develop and execute go-to-market strategies for new products and enhancements.

• Ensure successful product rollouts through coordinating cross-functional and collaborative launch programs.

• Grow product adoption and cross and upsell post-launch, together with the marketing team.

• Drive product knowledge across channels and support sales with focused training.

• Market Research and Analysis: Ability to conduct and interpret quantitative and qualitative market research, analyze competitive landscapes, and understand consumer needs.

• Demonstrable experience with Value Proposition Development: Skill in defining and communicating the value proposition of products to target audiences.

• Consumer-Centric Thinking: A deep understanding of consumer needs and the ability to represent the voice of the consumer throughout the product development process.

• Strategic Planning and Execution: Skill in developing and executing go-to-market strategies for new products and enhancements.

• Cross-Functional Collaboration: Strong ability to work with and lead cross-functional teams, including product, brand, marketing, and sales.

• Product Positioning and Messaging: Ability to define strong positioning and USPs for products and translate them into compelling marketing assets and communication.

• Sales Enablement: Skill in supporting sales with training, product specifics, and tools to effectively sell the products.

• Data Analysis and Performance Monitoring: Ability to analyze market data, customer feedback, and product performance to identify opportunities and make recommendations.

• Roadmap Contribution: Skill in translating consumer and market research into actionable insights to guide product roadmap decisions and contribute to prioritization.

1. The opportunity to create an impact on the electronics industry around the world.

2. A diverse work environment full of international, passionate, warm-hearted team members.

3. 25 paid holidays per year (based on a full-time contract) next to the other public holidays in the Netherlands. You’ll also get a day off on your birthday! Additionally, the longer you stay, the more holidays you get! 

4. Daily, healthy lunch, organic FairChain coffee, and many more tasty things.

5. You will join Fairphone’s collective pension scheme, and we will contribute to building your pension.

6. You will receive a MacBook, Fairbuds,  and a Fairphone as working devices.

7. Hybrid working model - We are remote-friendly, and you can work up to 60% of your time per month from home or any other location you want. We also contribute up to €250 for your home office set-up.

8. Public transport allowance – we fully cover your 2nd class commute from your home to the office

9. Bike allowance – We support you with a bike purchase of up to €300, and you’ll also have a yearly repair budget of up to €100! We also cover 23 cents per km for your biking distance from home to the office (or train station) and back!

10. Grow with us! We encourage you to develop at Fairphone. That’s why we’ll support your career goals with coaching (Inuka), trainings, workshops, or courses that you can join with your development budget. 

11. Kitchen with beautiful views to the IJ waterfront.

12. There’s a gym and recreation and yoga rooms in the building where you can build healthy habits, stay active and have fun with your colleagues, as well as a subscription to our mental & physical well-being services (Inuka & Urban Sports)